Measuring the effects of retail marketing instruments using a switching model
B. Bode ; J. Koerts ; A. R. Thurik
| Year of publication: |
1987
|
|---|---|
| Authors: | Bode, Ben ; Koerts, Johan ; Thurik, Adriaan Roy |
| Publisher: |
Zoetermeer : EIM |
| Extent: | 23 S. |
|---|---|
| Series: | Research paper / Research Institute for Small and Medium-sized Business in the Netherlands. - Zoetermeer. - Vol. 87,03 |
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 90-371-0192-5 |
| Source: |
Persistent link: https://www.econbiz.de/10004765644