Measuring the Impact of a Single Negative Customer Review on Online Search and Purchase Decisions
Year of publication: |
2020
|
---|---|
Authors: | Varga, Marton |
Other Persons: | Albuquerque, Paulo (contributor) |
Publisher: |
[2020]: [S.l.] : SSRN |
Subject: | Konsumentenverhalten | Consumer behaviour | Virales Marketing | Viral marketing | Online-Handel | Online retailing | Kaufentscheidung | Purchase decision | Online-Marketing | Internet marketing |
Extent: | 1 Online-Ressource (56 p) |
---|---|
Series: | |
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments November 8, 2019 erstellt |
Other identifiers: | 10.2139/ssrn.3483429 [DOI] |
Classification: | M31 - Marketing ; D12 - Consumer Economics: Empirical Analysis |
Source: | ECONIS - Online Catalogue of the ZBW |
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