Measuring the impact of beliefs on luxury buying behavior in an emerging market
Year of publication: |
2017
|
---|---|
Authors: | Jain, Sheetal ; Khan, Mohd Naved |
Published in: |
Journal of Fashion Marketing and Management: An International Journal. - Emerald Publishing Limited, ISSN 1758-7433, ZDB-ID 2109286-2. - Vol. 21.2017, 3, p. 341-360
|
Publisher: |
Emerald Publishing Limited |
Subject: | India | Brands | Consumer behaviour | Fashion | Luxury | Theory of planned behaviour |
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