Measuring the impact of competitive advertising environment and ad-exposure time on 3D posters' effectiveness
Year of publication: |
2016
|
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Authors: | Hatzithomas, Leonidas ; Zotou, Athina Y. ; Palla, Polyxeni Jenny |
Published in: |
Journal of customer behaviour. - Helensburgh : Westburn, ISSN 1475-3928, ZDB-ID 2163005-7. - Vol. 15.2016, 2, p. 153-172
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Subject: | 3D posters | Advertising effectiveness | Competitive advertising environment | Exposure time | Experimental design | Experiment | Werbung | Advertising | Wettbewerb | Competition | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour | Zeit | Time |
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