Measuring the impact of price guarantees on bidding in consumer online auctions
Year of publication: |
March 2016
|
---|---|
Authors: | Haruvy, Ernan ; Popkowski Leszczyc, Peter T. L. ; Areni, Charles Scott |
Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 410802-4. - Vol. 92.2016, 1, p. 96-108
|
Subject: | Price matching guarantee | Price beating guarantee | Auctions | Preismanagement | Pricing strategy | Auktionstheorie | Auction theory | Auktion | Auction | Internet-Auktion | Online auction | Garantie | Warranty | Preis | Price | Konsumentenverhalten | Consumer behaviour |
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