Measuring the Impact of Promotion on Weekly Market Shares
Year of publication: |
1998
|
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Authors: | Franses, Philip Hans ; Lucas, Andre |
Publisher: |
[S.l.] : SSRN |
Subject: | Theorie | Theory | Marktanteil | Market share | Marketing |
Description of contents: | Abstract [papers.ssrn.com] |
Extent: | 1 Online-Ressource |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Volltext nicht verfügbar |
Classification: | M3 - Marketing and Advertising ; L15 - Information and Product Quality; Standardization and Compatibility ; L16 - Industrial Organization and Macroeconomics; Macroeconomic Industrial Structure; Industrial Price Indices |
Source: | ECONIS - Online Catalogue of the ZBW |
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