Measuring the impact of social media on business profit & success : a fortune 500 perspective
Cong Li & Don Stacks
| Year of publication: |
2015
|
|---|---|
| Authors: | Li, Cong ; Stacks, Don |
| Publisher: |
New York : Lang |
| Subject: | Unternehmenserfolg | Firm performance | Social Web | Social web | USA | Corporate Communication | Social Media |
| Description of contents: | Table of Contents [gbv.de] ; Description [deposit.dnb.de] |
| Extent: | X, 170 S. graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references and indexes IntroductionResearch background -- Research methodology -- Twitter -- Facebook -- YouTube -- Google+ -- The big four -- Research implications -- Conclusions. 201507 |
| ISBN: | 978-1-4331-2579-9 ; 978-1-4331-2578-2 ; 1-4331-2578-1 ; 978-1-4539-1590-5 |
| Classification: | Unternehmensführung |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011340384