Measuring the performance of convention and visitors bureaus
Year of publication: |
2013
|
---|---|
Authors: | Tyrrell, Timothy J. ; Johnston, Robert J. |
Published in: |
Accounting for social value. - Toronto [u.a.] : Univ. of Toronto Press, ISBN 1-4426-1146-4. - 2013, p. 167-186
|
Subject: | Veranstaltung | Event | Tourismusmarketing | Tourism marketing | Stadtmarketing | City marketing | Nonprofit-Organisation | Nonprofit organization | Unternehmenserfolg | Firm performance | USA | United States |
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