Measuring the return from Australian tourism marketing expenditure
Nada Kulendran; Larry Dwyer
| Year of publication: |
2009
|
|---|---|
| Authors: | Kulendran, Nada ; Dwyer, Larry M. |
| Published in: |
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association. - Thousand Oaks, Calif. [u.a.] : Sage, ISSN 0047-2875, ZDB-ID 864377-5. - Vol. 47.2009, 3, p. 275-284
|
| Subject: | Tourismusmarketing | Tourism marketing | Destinationsmanagement | Destination management | Öffentliche Ausgaben | Public expenditure | Elastizität | Elasticity | Kosten-Wirksamkeits-Analyse | Cost-effectiveness analysis | Australien | Australia | 1980-2005 |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003808755