Measuring the Returns to Tourism Advertising
Year of publication: |
1998
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Authors: | Butterfield, David W. ; Deal, Kenneth R. ; Kubursi, Atif A. |
Published in: |
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association. - Thousand Oaks, Calif. [u.a.] : Sage, ISSN 0047-2875, ZDB-ID 8643775. - Vol. 37.1998, 1, p. 12-20
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