Measuring the role of factors on website effectiveness using vector autoregressive model
Year of publication: |
2021
|
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Authors: | Roy, Gobinda ; Sharma, Swati |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 62.2021, p. 1-11
|
Subject: | Average session duration | Bouncing rate | Granger causality | Repeat visit | Vector auto-regression | Website effectiveness | Marktforschung | Market research | Website | VAR-Modell | VAR model | Kausalanalyse | Causality analysis | Schätzung | Estimation |
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