Measuring the safety elasticity of advertising
Year of publication: |
2009
|
---|---|
Authors: | Squalli, Jay |
Published in: |
Applied economics letters. - Abingdon : Routledge, ISSN 1350-4851, ZDB-ID 1181036-1. - Vol. 16.2009, 16/18, p. 1773-1776
|
Subject: | Werbung | Advertising | Preiselastizität | Price elasticity | Messung | Measurement | Werbewirkung | Advertising effects | Elastizität | Elasticity |
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