Measuring willingness to pay : do direct methods work for premium durables?
Year of publication: |
2015
|
---|---|
Authors: | Löffler, Michael |
Published in: |
Marketing letters : a journal of research in marketing. - Dordrecht [u.a.] : Springer, ISSN 0923-0645, ZDB-ID 1031012-5. - Vol. 26.2015, 4, p. 535-548
|
Subject: | Willingness to pay | Premium durable | International pricing | Conjoint analysis | Price sensitivity meter | International customer study | Zahlungsbereitschaftsanalyse | Conjoint-Analyse | Dauerhafte Konsumgüter | Durable goods | Theorie | Theory | Preismanagement | Pricing strategy |
-
Pricing strategy in the context of durable goods monopoly with discrete demand
Nunes, Paulo Maçãs, (2015)
-
A conjoint model of quantity discounts
Iyengar, Radha, (2012)
-
Estimation of willingness-to-pay : theory, measurement, application
Breidert, Christoph, (2006)
- More ...
-
Die neue Rolle des Autos: eine Drei-Generationen-Studie
Einhorn, Martin, (2016)
-
Strategie-Initiative "Customer-Experience- Management" – Kundenbegeisterung bei der Porsche AG
Löffler, Michael, (2017)
-
Messung von Markenimages : Beispiele aus der Praxis der Dr. Ing. h.c. F. Porsche AG
Löffler, Michael, (2008)
- More ...