Mecca‐Cola: message in a bottle
Year of publication: |
2009
|
---|---|
Authors: | Justo, Rachida ; Cruz, Cristina |
Published in: |
Journal of Research in Marketing and Entrepreneurship. - Emerald Group Publishing Limited, ISSN 1471-521X, ZDB-ID 2524213-1. - Vol. 10.2009, 1, p. 40-56
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Brand identity | Soft drinks | Social change | Politics |
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