Media and internet management
Bernd W. Wirtz
| Year of publication: |
2011 ; 1. ed.
|
|---|---|
| Authors: | Wirtz, Bernd W. |
| Publisher: |
Wiesbaden : Gabler |
| Subject: | Medienökonomik | Media economics | Mediensektor | Media industries | Management | Internet | Multimedia | Theorie | Theory | Medienwirtschaft |
| Description of contents: | Table of Contents [gbv.de] ; Description [swbplus.bsz-bw.de] |
| Extent: | XIV, 574 S. Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook ; Bibliografie enthalten ; Bibliography included |
| Language: | English |
| ISBN: | 978-3-8349-3010-1 |
| Classification: | Pressewesen ; Rundfunk allgemein ; Neue elektronische Medien ; Marketing ; Unternehmensführung |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009236557