Media bias and advertising : (preliminary) evidence from German car magazines
Year of publication: |
2011 ; Preliminary version, March 1, 2011
|
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Authors: | Dewenter, Ralf ; Heimeshoff, Ulrich |
Published in: | |
Publisher: |
Kiel : ZBW |
Subject: | Spezialzeitschrift | Special interest magazine | Kraftfahrzeug | Motor vehicle | Bewertung | Evaluation | Printwerbung | Print advertising | Deutschland | Germany | Netzwerkökonomik | Network economics |
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