Media bias when advertisers have bargaining power
Wen-Chung Guo; Fu-Chuan Lai
| Year of publication: |
2014
|
|---|---|
| Authors: | Guo, Wen-Chung ; Lai, Fu-chuan |
| Published in: |
The journal of media economics. - Philadelphia, Pa. : Routledge, ISSN 0899-7764, ZDB-ID 1117236-8. - Vol. 27.2014, 3, p. 120-136
|
| Subject: | Werbung | Advertising | Verhandlungsmacht | Bargaining power | Systematischer Fehler | Bias | Kommunikationsmedien | Communication media | Theorie | Theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011295900