Media branding and value co-creation : effect of user participation in social media of newsmedia on attitudinal and behavioural loyalty
Datis Khajeheian and Pejman Ebrahimi
| Year of publication: |
2021
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|---|---|
| Authors: | Khajeheian, Datis ; Ebrahimi, Pejman |
| Published in: |
European journal of international management : EJIM. - Genève : Inderscience, ISSN 1751-6765, ZDB-ID 2316652-6. - Vol. 16.2021, 3, p. 499-528
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| Subject: | co-creation | customer loyalty | media brand | social media | value proposition | Social Web | Social web | Markenführung | Brand management | Beziehungsmarketing | Relationship marketing | Kundenintegration | Customer integration | Betriebliche Wertschöpfung | Value creation | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Mediensektor | Media industries | Kundenbindung | Customer retention |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/EJIM.2021.117524 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012667880