Media-Communication in Modern Educational Sphere

The paper deals with problem of media-communication in educational sphere. We focused on the interdisciplinarity of media communication research, which is determined by comprehensive complicating effects of the individual and society, globalization processes and informational challenges of the modern era, such as the interpenetration of the physical world and cyberspace, the cognitive, interpersonal and social impact of information environments. Media communication is considered as the process associated with the dissemination by means of technical means between different groups and individuals of specially prepared messages of social and personal significance. We made the conclusion that the functions of media communication in educational sphere include: ideological and political influence on education, maintaining social community, organizing, informing, educating, communicating and entertaining. The specific content of media communication functions is determined by the specificity of the social, economic and cultural context of educational sphere in Russia, by radical changes the forms and methods of communication, cultural production and consumption, the sphere of economic, political and interpersonal relations, models of education