Media competition enhances new-product entry : on the market for fake observations
Year of publication: |
June 2015
|
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Authors: | Brekke, Kjell Arne ; Nilssen, Tore |
Published in: |
Information economics and policy : IEP. - Amsterdam [u.a.] : Elsevier, ISSN 0167-6245, ZDB-ID 877702-0. - Vol. 31.2015, p. 59-66
|
Subject: | Advertising | Media | Availability heuristic | Network externalities | Theorie | Theory | Werbung | Markteintritt | Market entry | Wettbewerb | Competition | Preiswettbewerb | Price competition |
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