Media exposure patterns of consumer innovators
Year of publication: |
1972
|
---|---|
Authors: | Summers, John O. |
Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 36.1972, 1, p. 43-49
|
Subject: | Verbraucher | Werbungsmittel |
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