Media firms' preparedness and coping strategies in the emergence of social media : a case of Tanzania
Year of publication: |
2023
|
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Authors: | Masele, Juma James ; Joseph, Regina |
Published in: |
Journal of media business studies. - Jönköping : Media Management and Transformation Centre, Jönköping International Business School (JIBS MMT Centre), ISSN 2376-2977, ZDB-ID 2410493-0. - Vol. 20.2023, 4, p. 339-363
|
Subject: | convergence | coping strategies | journalism | Media firms | partnering | preparedness | social media | Tansania | Tanzania | Social Web | Social web | Mediensektor | Media industries | Coping-Strategie | Coping strategy | Kommunikationsmedien | Communication media |
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