Media hype or scandal : exploring participation TV best practice
Graham Jarvis
| Year of publication: |
2007
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|---|---|
| Authors: | Jarvis, Graham |
| Published in: |
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing. - London : Palgrave Macmillan Ltd., ISSN 1746-0166, ZDB-ID 2190008-5. - Vol. 9.2007/08, 2, p. 148-155
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| Subject: | Fernsehprogramm | Television programme | Interaktive Medien | Interactive media | Großbritannien | United Kingdom |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003588152