Media management : leveraging content for profitable growth
Andrej Vizjak; Max Josef Ringlstetter (eds.)
| Alternative title: | Medienmanagement: Content gewinnbringend nutzen <engl.> |
|---|---|
| Year of publication: |
2003
|
| Other Persons: | Vizjak, Andrej (contributor) ; Ringlstetter, Max J. (contributor) |
| Publisher: |
Berlin : Springer |
| Subject: | Mediensektor | Media industries | Medienökonomik | Media economics | Multimedia | Electronic Commerce | E-commerce | Internet | Deutschland | Germany | Content Management | Content management | Geschäftsmodell | Business model | Medienwirtschaft | Unternehmenswachstum | Wachstumsstrategie |
| Description of contents: | Table of Contents [swbplus.bsz-bw.de] ; Description [swbplus.bsz-bw.de] ; Description [loc.gov] |
| Published items: |
18 hits in ECONIS - Online Catalogue of the ZBW
|
| Extent: | VIII, 184 S. graph. Darst. 24 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Aufsatzsammlung |
| Language: | English |
| Notes: | Literaturangaben |
| ISBN: | 3-540-44005-4 |
| Classification: | Massenkommunikation, Massenmedien: Allgemeines ; Multimedia ; Wirtschaftstheorie: Allgemeines |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001706471