Media, messages, and men : new perspectives in communication
John C. Merrill; Ralph L. Lowenstein
| Year of publication: |
c1979 ; 2. ed.
|
|---|---|
| Authors: | Merrill, John Calhoun ; Lowenstein, Ralph L. |
| Publisher: |
New York [u.a.] : Longman |
| Subject: | Massenunterrichtung | Interne Kommunikation | Internal communication | Öffentlichkeitsarbeit | Public relations | Werbewirkung | Advertising effects | Werbung | Advertising | Mediensektor | Media industries | Kommunikationsmedien | Communication media | Kommunikation | Communication | USA | United States |
| Extent: | VII, 264 p. 23 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references (p. 237 - 255) and index |
| ISBN: | 0-582-29008-2 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002300590