Media Multiplexing Behavior : Implications for Targeting and Media Planning
Year of publication: |
2012
|
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Authors: | Lin, Chen ; Venkataraman, Sriraman ; Jap, Sandy D. |
Publisher: |
[S.l.] : SSRN |
Subject: | Werbeträger | Advertising media | Mediennutzung | Media usage | Multimedia | Kaufentscheidung | Purchase decision |
Extent: | 1 Online-Ressource (63 p) |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: Marketing Science Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments September 28, 2012 erstellt |
Source: | ECONIS - Online Catalogue of the ZBW |
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