Media strategies : managing content, platforms and relationships
Jane Johnston & Katie Rowney
| Year of publication: |
2021
|
|---|---|
| Authors: | Johnston, Jane ; Rowney, Katie |
| Publisher: |
2021: London : Routledge |
| Subject: | Strategisches Management | Strategic management | Digitale Plattform | Digital platform | Mediensektor | Media industries | Kommunikationsmedien | Communication media | Social Web | Social web |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | viii, 333 Seiten Illustrationen 23 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-0-367-71874-9 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012432661