Media substitution in advertising : a spirited case study
Year of publication: |
2008
|
---|---|
Authors: | Frank, Mark W. |
Published in: |
International journal of industrial organization. - Amsterdam [u.a.] : Elsevier, ISSN 0167-7187, ZDB-ID 875355-6. - Vol. 26.2008, 1, p. 308-326
|
Subject: | Spirituosen | Spirits | Werbeträger | Advertising media | Kostenfunktion | Cost function | USA | United States | 1994-2004 |
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