Media synergy comes of age : part 2
Don E. Schultz, Martin Block and Kalyan Raman
| Year of publication: |
2009
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|---|---|
| Authors: | Schultz, Don E. ; Block, Martin ; Raman, Kalyan |
| Published in: |
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing. - London : Palgrave Macmillan Ltd., ISSN 1463-5178, ZDB-ID 21900085. - Vol. 11.2009/10, 2, p. 88-99
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| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10009869310