Media value methodology and global sport industries : football versus Formula One
Pedro Garcia-del-Barrio
| Year of publication: |
2018
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|---|---|
| Authors: | Garcia-del-Barrio, Pedro |
| Published in: |
International journal of sport management and marketing : IJSMM. - Olney, Bucks. : Inderscience Enterprises, ISSN 1475-8962, ZDB-ID 2194292-4. - Vol. 18.2018, 3, p. 241-266
|
| Subject: | media value | sport performance | sponsorship | global sports | entertainment industries | Sponsoring | Sponsorship | Sport | Sports | Fußball | Football | Sportmarketing | Sports marketing | Profisport | Professional sports | Welt | World | Mediensektor | Media industries | Globalisierung | Globalization | Sportökonomik | Sports economics |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011884707