La Mediación De La Lealtad Entre La Calidad En El Servicio Y La Comunicación De Boca En Boca : Un Análisis Empírico En La Industria Restaurantera (The Mediation of Loyalty Between Service Quality and Word of Mouth: An Empirical Examination in the Restaurant Industry )
Year of publication: |
2019
|
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Authors: | Amezcua Núñez, Bernardo |
Other Persons: | de la Peña de León, Alicia (contributor) ; Hernández Bonilla, Alicia (contributor) ; Saucedo Soto, Juana María (contributor) ; Gutiérrez de la Peña, Patricia (contributor) |
Publisher: |
[2019]: [S.l.] : SSRN |
Extent: | 1 Online-Ressource (10 p) |
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Type of publication: | Book / Working Paper |
Language: | Spanish |
Notes: | In: Revista Internacional Administracion & Finanzas, v. 11 (1) p. 15-24 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments 2018 erstellt |
Classification: | M3 - Marketing and Advertising ; M1 - Business Administration |
Source: | ECONIS - Online Catalogue of the ZBW |
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