La mediacion de la lealtad entre la calidad en el servicio y la comunicacion de boca en boca : un analisis empirico en la industria restaurantera
Bernardo Amezcua, Alicia de la Pena de Leon, Alicia Hernández Bonilla, Juana María Saucedo Soto, Patricia Gutiérrez de la Peña
| Alternative title: | The mediation of loyalty between service quality and word of mouth : an empirical examination in the restaurant industry |
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| Year of publication: |
2018
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| Authors: | Amezcua, Bernardo ; Peña, Alicia de la ; Bonilla, Alicia Hernández ; Saucedo Soto, Juana Maria ; Peña, Patricia Gutiérrez de la |
| Published in: |
Revista internacional administración finanzas : RIAF. - Hilo, Hawaii : IBFR, ISSN 1933-608X, ZDB-ID 2536570-8. - Vol. 11.2018, 1, p. 15-24
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| Subject: | Service Quality | SERVQUAL | Word of Mouth | Consumer Loyalty | Restaurants |
| Type of publication: | Article |
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| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | Spanish |
| Notes: | Zusammenfassung in spanischer und englischer Sprache |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011926475