Mediaplanung : Methodische Grundlagen und praktische Anwendungen
von Fritz Unger, Wolfgang Fuchs, Burkard Michel
| Year of publication: |
2013 ; 6. Aufl. 2013
|
|---|---|
| Authors: | Unger, Fritz |
| Other Persons: | Fuchs, Wolfgang (contributor) ; Michel, Burkard (contributor) |
| Publisher: |
Berlin, Heidelberg : Springer Berlin Heidelberg |
| Subject: | Economics | Industrial management | Marketing | Mass media |
| Description of contents: | Description [doi.org] |
| Extent: | XXIV, 418 S. Elektronische Ressource(n) im Fernzugriff |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | German |
| ISBN: | 978-3-642-30657-0 |
| Other identifiers: | 10.1007/978-3-642-30657-0 [DOI] |
| Source: |
Persistent link: https://www.econbiz.de/10009695072