Mediastrategien für Marken
vorgelegt von Thomas Völcker
| Year of publication: |
1996
|
|---|---|
| Authors: | Völcker, Thomas |
| Subject: | Markenpolitik | Mediaplanung |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | Getr. Zählung graph. Darst., Tab. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift |
| Language: | German |
| Thesis: | Berlin, Techn. Univ., Diss., 1995 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000590562