Mediating and marketing factors influence the prescription behavior of physicians : an empirical investigation
Year of publication: |
February 2016
|
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Authors: | Ahmed, Rizwan Raheem ; Vveinhardt, Jolita ; Štreimikienė, Dalia ; Awais, Muhammad |
Published in: |
Amfiteatru economic : an economic and business research periodical. - Bucharest : Editura ASE, ISSN 2247-9104, ZDB-ID 2565624-7. - Vol. 18.2016, 41, p. 153-167
|
Subject: | prescription behaviour | mediating factors | marketing variables | Marketing | Ärzte | Physicians | Verhalten | Behaviour |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Other identifiers: | hdl:10419/168993 [Handle] |
Classification: | M30 - Marketing and Advertising. General ; M31 - Marketing ; M39 - Marketing and Advertising. Other |
Source: | ECONIS - Online Catalogue of the ZBW |
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