Mediating role of customer experience between innovation and performance : a study of Quick Service Restaurants (QSRs)
Year of publication: |
2020
|
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Authors: | Singh, Rajesh ; Sarangal, Rajani Kumari ; Sharma, Priyanka |
Published in: |
Enlightening tourism : ET ; a pathmaking journal. - Huelva : Univ., ISSN 2174-548X, ZDB-ID 2631025-9. - Vol. 10.2020, 2, p. 239-269
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Subject: | Innovation | Customer Experience | Customer Performance | Quick Service Restaurants | Konsumentenverhalten | Consumer behaviour | Gastronomie | Restaurant industry | Dienstleistungsqualität | Service quality | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction | Dienstleistungssektor | Service industry |
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