Mediating role of trust in the impact of perceived empathy and customer orientation on intention to continue relationship in Indian banks
Year of publication: |
2022
|
---|---|
Authors: | Kumra, Rajeev ; Sharma, Praveen Kumar |
Published in: |
Journal of financial services marketing. - London : Stewart Publ., ISSN 1479-1846, ZDB-ID 2031792-X. - Vol. 27.2022, 4, p. 372-386
|
Subject: | Bank | Empathy | India | Intention to continue relationship | Trust | Emotion | Indien | Beziehungsmarketing | Relationship marketing | Vertrauen | Confidence | Kundenzufriedenheit | Customer satisfaction |
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