Mediation of attitude toward brand on the relationship between service brand credibility and purchase intentions
Year of publication: |
2016
|
---|---|
Authors: | Sheeraz, Muhammad ; Khattak, Aamir Khan ; Mahmood, Shahid ; Iqbal, Nadeem |
Published in: |
Pakistan Journal of Commerce and Social Sciences (PJCSS). - Lahore : Johar Education Society, Pakistan (JESPK), ISSN 2309-8619. - Vol. 10.2016, 1, p. 149-163
|
Publisher: |
Lahore : Johar Education Society, Pakistan (JESPK) |
Subject: | brand credibility | attitude toward brand | purchase intentions | mediation | service brands in Pakistan |
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