Mediators of the relationship between service quality and customer loyalty : evidence from the banking sector in Zimbabwe
Charles Makanyeza and Lovemore Chikazhe
| Year of publication: |
2017
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|---|---|
| Authors: | Makanyeza, Charles ; Chikazhe, Lovemore |
| Published in: |
The international journal of bank marketing : IJBM. - Bingley : Emerald Publishing Limited, ISSN 0265-2323, ZDB-ID 395277-0. - Vol. 35.2017, 3, p. 540-556
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| Subject: | Zimbabwe | Banking | Service quality | Loyalty | Customer satisfaction | Image | Dienstleistungsqualität | Simbabwe | Kundenzufriedenheit | Beziehungsmarketing | Relationship marketing | Bank | Konsumentenverhalten | Consumer behaviour | Privatkundengeschäft | Personal banking | Bankgeschäft | Banking services |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJBM-11-2016-0164 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011731623