Medical insurance mayhem : one woman's struggle for information
Rachael Bish
| Year of publication: |
December 2017
|
|---|---|
| Authors: | Bish, Rachael |
| Published in: |
International journal of business and economics. - Taichung : Feng Chia University, ISSN 1607-0704, ZDB-ID 2573186-5. - Vol. 16.2017, 2, p. 219-225
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| Subject: | customer service experience | negative word of mouth | customer relationship management | the importance of first impressions | negative experience | brand equity | Beziehungsmarketing | Relationship marketing | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour | Kundenservice | Customer service | Markenimage | Brand image | Dienstleistungsqualität | Service quality | Kundenzufriedenheit | Customer satisfaction |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011971508