Medien- und Internetmanagement
Bernd W. Wirtz
| Year of publication: |
2005 ; 4., überarb. Aufl.
|
|---|---|
| Authors: | Wirtz, Bernd W. |
| Publisher: |
Wiesbaden : Gabler |
| Subject: | Massenmedien | Management | Internet |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XV, 743 S. : graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | German |
| ISBN: | 3-409-41661-7 |
| Classification: | Marketing ; Pressewesen ; Rundfunk allgemein ; Neue elektronische Medien |
| Source: |
Persistent link: https://www.econbiz.de/10004831871