Medienmanager im Partizipationsdilemma
Annika Ehlers; Harald Rau
| Year of publication: |
2014
|
|---|---|
| Authors: | Ehlers, Annika ; Rau, Harald |
| Published in: |
Digitale Dämmerung : die Entmaterialisierung der Medienwirtschaft. - Baden-Baden : Nomos, ISBN 978-3-8487-1149-9. - 2014, p. 299-319
|
| Subject: | user generated branding | Medienmanagement | Media management | Social Web | Social web | Betriebliche Wertschöpfung | Value creation | Kundenintegration | Customer integration | Open Innovation | Open innovation |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | German |
| Notes: | Literaturangaben |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010440811