Medienprodukte : Adoption versus Akzeptanz
Year of publication: |
2008
|
---|---|
Authors: | Wu, Steven ; Papies, Dominik ; Clement, Michel |
Published in: |
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation. - Hamburg : New-Business-Verl., ISSN 1613-0669, ZDB-ID 2142192-4. - Vol. 5.2008, 2, p. 6-16
|
Subject: | Mediensektor | Media industries | Marktforschung | Market research | Meinungsforschung | Opinion poll | Konsumentenverhalten | Consumer behaviour |
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