Medienunternehmen im Social Web : Erkenntnisse zur reichweitenstarken Content-Generierung
Naemi Goldapp
| Year of publication: |
[2016]
|
|---|---|
| Authors: | Goldapp, Naemi |
| Institutions: | Springer Fachmedien Wiesbaden (publisher) |
| Publisher: |
Wiesbaden : Springer VS |
| Subject: | Mediensektor | Media industries | Vertriebsweg | Distribution channel | Social Web | Social web | Virales Marketing | Viral marketing | Social Media | Soziales Netzwerk |
| Description of contents: | Table of Contents [gbv.de] ; Description [deposit.dnb.de] ; Description [swbplus.bsz-bw.de] ; Description [springer.com] |
| Extent: | 98 Seiten Illustrationen 21 cm x 14.8 cm, 0 g |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | German |
| Notes: | 201512 |
| ISBN: | 3-658-11736-2 ; 978-3-658-11736-8 ; 978-3-658-11737-5 |
| Other identifiers: | 10.1007/978-3-658-11737-5 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011407490