Mediterranean marketing and postmodern marketing : an oxymoron?
Year of publication: |
2014
|
---|---|
Authors: | Badot, Olivier |
Published in: |
Journal of consumer behaviour : an international research review. - Chichester : Wiley, ISSN 1472-0817, ZDB-ID 2194377-1. - Vol. 13.2014, 3, p. 224-229
|
Subject: | Mittelmeerraum | Mediterranean region | Marketingmanagement | Marketing management | Postmoderne | Postmodernism |
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