Medium, message and advertising effectiveness in the Greek processed meats industry
Year of publication: |
2002
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Authors: | Yiannaka, Amalia ; Giannakas, Konstantinos ; Tran, Kien C. |
Published in: |
Applied economics. - Abingdon : Routledge, ISSN 0003-6846, ZDB-ID 2801760. - Vol. 34.2002, 14, p. 1757-1764
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