Mega-event and country co-branding : image shifts, transfers and reputational impacts
Louise Heslop; John Nadeau; Norm O'Reilly; Anahit Armenakyan
| Year of publication: |
2013
|
|---|---|
| Authors: | Heslop, Louise A. ; Nadeau, John ; O'Reilly, Norm ; Armenakyan, Anahit |
| Published in: |
Corporate reputation review : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1363-3589, ZDB-ID 2119854-8. - Vol. 16.2013, 1, p. 7-33
|
| Subject: | Firmenimage | Corporate reputation | Reputation | Markenimage | Brand image | Markenführung | Brand management | Großveranstaltung | Big event |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009741997