Megabrands : how to build them, how to beat them
D. John Loden
| Year of publication: |
1992
|
|---|---|
| Authors: | Loden, D. John |
| Publisher: |
Homewood, Ill. : Business One Irwin |
| Subject: | Markenpolitik | USA |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XIX, 225 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| ISBN: | 1-55623-469-4 |
| Source: |
Persistent link: https://www.econbiz.de/10004151938