Megamarketing an event using integrated marketing communications : the success story of TMH
Year of publication: |
2010
|
---|---|
Authors: | Vel, K. Prakash ; Sharma, Ricky |
Published in: |
Business strategy series. - Bingley : Emerald, ISSN 1751-5637, ZDB-ID 2421338-X. - Vol. 11.2010, 6, p. 371-382
|
Subject: | Event-Marketing | Event marketing | Marketingmanagement | Marketing management | Musikwirtschaft | Music industry | Vereinigte Arabische Emirate | United Arab Emirates |
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