Mehrfachnutzung von Inhalten in der Medienindustrie : Grundlagen, Varianten und Herausforderungen
Year of publication: |
2004
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Authors: | Hess, Thomas ; Schulze, Bernd |
Published in: |
Problemfelder der Medienökonomie : [Lehrbuch] ; 2. - Wiesbaden : VS, Verl. für Sozialwiss., ISBN 3-531-13633-X. - 2004, p. 41-62
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Subject: | Mediensektor | Media industries | Produktdifferenzierung | Product differentiation |
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